KNOW & GROW ALL THINGS TWITTER

April 29th, 2010 | Published in Our Industry: Slay Blog, The "High-Tech" Method

Visit www.twellow.com.

Sign up for an account (take advantage of the categories and be sure to link in all other social medias)
Use search to look for GOOD followers (i.e. if you’re a Nonprofit promoting music composition, search words like “composer”)
Look over the results. They put them in order of followers, meaning the top results have the most people following them.(Therefore, if they follow you back, more people will be seeing your tweets…which is the whole point!).
Also be sure to search your city “St. Louis” or “Central West End”. Look over the results to see if anyone/place local would be appropriate.
Lastly, be sure to search for media! Definitely local and niche media and journalists!

Follow the same procedure for www.wefollow.com.

Add yourself with full info.
Search for relevant followers.

Find a perfect match for your organization and click their profile to see who they are following.

They have probably already done the relevant source searching for you so…follow all they follow that apply!

Send Twitter button out with emails.

In employee’s signature and definitely in any newsletter, membership communication.

Place your Twitter updates to automatically feed to your webpage.

Need help?! Just ask!! There are PLENTY of options for this on all different platforms. (See our’s on the right sidebar or in our Twitter Section).

Offer incentives to follow or create a ‘campaign’.

(i.e. “1,000 followers in 10 days!”).

Use and connect your other social medias.

(i.e. send a message to your Facebook Fan page Fans. Link your Tweets to your Facebook—there’s easy apps for this. ETC).

Learn (and use) the lingo:

@username (i.e. @SlayToday): When @username begins a Tweet, it is counted as a “reply”. When @username appears somewhere else, it is a “mention”. Both can be viewed in the “replies” tab on your Twitter “home” page.

#topic: AKA “hashtag”, this is a way to group tweets by keyword.

D username (D SlayToday): A private (direct) tweet that do not appear in the public timeline.

Favorite: A “bookmarked” tweet. Consider your “favorites” as a reflection of you.

Follower: Someone who sees your tweets. Following is not automatically reciprocal (like it is with Facebook or LinkedIn).

RT or Retweet: Analogous to forwarding an email; re-sending a tweet sent by someone else. Courtesy: include the @username of the person who authored the tweet. Consider revising in your own words and then crediting the sender with via @username.

TweetUp: A real-world meeting of people who have connected via Twitter.

Remember, it’s not about how many people YOU follow–it’s about getting people to follow YOU, to get YOUR messages out. Be sure to tweet regularly. Be sure to have INTERESTING comments with the READER in mind. But don’t just tweet, stay ENGAGED. Send and respond to direct messages. Retweet others. Participate in TweetUps.