INCREASE SEO BY JUST GOOGLING YOURSELF
April 1st, 2010 | Published in The "High-Tech" Method
We all use Google everyday. And have benefited from their results as a user, but how can you use Google’s basic search information to help your website?!
Primary research for solid domain/company names. You may have noticed that suggestions are provided as you are typing in a Google search bar. For example, when starting to type “Healthy relationships” the suggestions include: characteristics, quiz, tips, activity, boundaries, worksheets, lesson plan, curriculum and quotes. Domain names, or shall I say avaliable domain names, are very hard to find these days. Using these Google suggestions can be a great way to find what people are searching AND where Google is directing them. Search engine love domains with exact matching keywords, boosting SEO and therefore visibility. So if your deciding on a domain, social media user name or even a name for a business be sure to get direct feedback from users–quick, easy and free.
Google suggestions can directly dictate content and provides keywords to use on your website and in tags. It is showing you exactly what people are wanting when they are searching for your keywords. Go back to the example suggestions: characteristics, quiz, tips, activity, worksheets, lesson plan and quotes are blatantly telling our client these components are what need to be on the website. Including, a list of characteristics and a quiz section will significantly help boost their SEO. Users and search engines are both thankful for you providing the content you want–and you will be rewarded with higher ranking and more traffic. Which we all know is leading to greater awareness and increased sales!
Take notice of Google results. Monitor where your page ranks frequently and take note of how your ranking changes over time. Try to correlative these ranking changes to content, web design or SEO tactic changes. Also check out the ‘competition’. Search your keywords and click around. What content do top-ranking websites have? How is their website structured? Evaluate these websites and take any tips you can!
–Michelle Kubot
Online Marketing Manager
